Founding of the Raindance Foundation (RainDance Corporation)

The Raindance Foundation is founded in 1969 by Frank Gillette, Paul Ryan, Michael Shamberg, Louis Jaffe, and Marco Vassi. It is a self-described “alternate culture think-tank” that embraces video as an alternative form of cultural communication. Influenced by the communication theories of McLuhan and Buckminster Fuller, the collective produces a databank of tapes and writings that explore the relations between cybernetics, media, and ecology. From 1970 to 1974, Raindance publishes Radical Software. In 1976, Raindance members Schneider and Korot edit Video Art: An Anthology. The original Raindance collective disperses in the mid-1970s.