TVTV is a pioneering video collective founded in 1972 by Allen Rucker, Michael Shamberg, Tom Weinberg, Hudson Marquez, and Megan Williams. TVTV pioneers the use of independent video based on wanting to change society and have a good time inventing new and then-revolutionary media, ½” Sony Portapak video equipment, and later embracing the ¾” video format. Shamberg is the author of the video production manual Guerrilla Television (1972). Over the years, more than thirty “guerrilla video” makers participate in TVTV productions.